One of Food Services' greatest strengths is its CLIMATE.
Almost forty years ago, the first A&W CLIMATE Goals were developed to identify the behaviours critical for the management team to embrace in order for the business to be successful. Today, the CLIMATE goals identify the key behaviours that Food Services believes will enable it to be successful in achieving its mission "to delight time-crunched Canadian burger lovers with the joy of great tasting natural food made by people they trust". The A&W CLIMATE Goals and the CLIMATE process which supports them have been extended to A&W restaurants and hourly staff across Canada. As a result, Food Services believes CLIMATE provides A&W a competitive advantage.